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If you’ve been looking into Internet Marketing or making money online for any amount of time at all, then you’re very well aware of the constant barrage of gimmicks that come your way. You won’t find any on this website, we offer free advice and services.
Every so-called “guru” has a new “secret” formula for making money. Amazingly enough, they come up with new “secret” formulas on a regular basis — quickly asking you to forget about the OLD secret formula and move onto their next shiny object.

It’s how they make their money.

But the reality is that there is NO “secret” formula for making money — online or off.

There IS a formula, though. And it’s a simple one:

Step 1. Find a problem that needs to be solved.
Step 2. Find (or create) a solution to the problem.
Step 3. Offer the solution to the people with the problem.

Sounds simple and logical, right? It is. That’s the fundamental formula for all business done in the world.

So let’s talk about each step just a little bit.

Step 1. Find a problem that needs to be solved

Look, everybody’s got problems. All you have to do is look around the world today. We’ve got problems galore!

But when you’re looking to create a business, you’re not looking for just ANY kind of problem. You need to find a problem that can be SOLVED — by you.

And not just any kind of solvable problem, either. You want to find a problem that people are willing to pay money to solve.

The best kind of problems to solve are the problems whose solution will either save the buyer some money, make the buyer some money, or give the buyer more happiness. People have a lot less resistance to buying solutions that fall into one of those three categories.

There’s a reason why the weight loss industry in the United States alone is valued at over $60 billion.

Think about it: people need to lose weight because it’s better for their health and helps them feel good about themselves.

Solving the weight loss problem for people hits all three things that make a problem worth solving. It saves them money (fewer doctor bills from poor health) it makes them money (to be blunt, people live longer and have better quality of life, so they accomplish more in their personal and secular lives), and it brings them more happiness (they look better and feel better about themselves).

The problem you want to sell a solution for HAS to hit at least one of those three things. To recap, the solution to the problem should  either 1) save a person some money, 2) make a person some money or 3) give a person more happiness.

Of course, not every problem people buy solutions to hit one of those three markers. It’s just a lot easier to sell those kinds of solutions, so I recommend — especially when you’re starting out — focusing on problems whose solutions fall into at least one of those categories.

Where can you discover problems people are having? One great place is at forums and discussion boards for the market you’re looking to get into.

Whether it’s weight loss, home improvement, travel, internet marketing or whatever, there are TONS of discussion boards and forums where people routinely go looking for solutions to their problems.

If you hang out in those places, too, you’ll become intimately familiar with the kinds of problems people in your market are facing. If one of those problems falls into at least one of the three categories we’ve been discussing, you’ve got a problem worth solving.

Step 2. Find (or create) a solution to the problem

So you’ve found a problem that, when solved, would make or save people money (or make them happier). The next step is actually implementing the solution to that problem.

There are two ways to go about solving the problem.

1. You can find a solution that already exists and sell THAT solution.

2. You can create the solution yourself.

There are pros and cons to both methods.

Using an existing solution is easy because you can use an affiliate link, refer your visitors to that solution and get a commission when they buy.

There’s no investment to have the product created. There’s very little loss to you if it fails to sell. You don’t have to write the sales letter. You don’t have to manage the customer. You don’t do support. It’s easy. Those are some definite pros.

On the negative side, you don’t earn as much money from the product sale — just whatever the commission percentage or flat rate is. You also lose control over the sales process: you can’t improve the sales letter, you don’t control the additional offers and upsells and the like.

You also risk losing the customer long-term once they go into the pipeline of the product you refer them to. You can get around some of that by trying to get the person onto your email list BEFORE sending them through your affiliate link, but you still don’t hold the trust of the customer as much.

Afterall, who’s medical opinion do you trust more: the doctor or the friend who referred you to him (even if the friend is very knowledgable)? If the doctor sets you on a path other than the one your friend says you should go on… which path are you more likely choose? It’s obvious.

In the same way, being the creator of a product builds trust in you and the other products you recommend to your customers. Rightly or wrongly, people think more highly of professionals who have published books in their field. That’s just the way it is. So keep that in mind when choosing the route you want to take to solve the problem.

If you go the affiliate route, you can of course find products at the big affiliate outlets like ClickBank or Commission Junction and the like, but don’t limit yourself to that. There are a lot of products that have independant affiliate programs.

So look for the BEST product that solves the problem and see if THEY have an affiliate program or reseller program FIRST. The best products will usually have the best conversion rates, so you want to offer the best.

Step 3. Offer the solution to the people with the problem

Of course, unless you can get the people WITH the problem looking at YOUR offer for a solution, it doesn’t do you any good to have the greatest solution in the world.

And I’m not talking about just ANY eyeballs viewing your solution. You need to TARGET your customers.

For instance, if you were selling term life insurance in only the state of Connecticut, should you try to rank #1 in Google for the phrase “life insurance” or #1 for the phrase “term life insurance connecticut”?

Let me tell you: the time, effort and money involved in ranking for the broad phrase “Life Insurance” would be HUGE! You would need a massive team of people working on your behalf to make that happen.

But all you offer is term life insurance in Connecticut. So even if you COULD rank for that broad, high traffic phrase, only a very small number of your visitors would need what you’re selling.

On the other hand, it’s much easier (comparitively) to rank for “term life insurance Connecticut”, and EVERY SINGLE ONE of your visitors needs EXACTLY what you’re selling!

So when it comes to traffic sources, it’s often better to think SMALL than it is to think BIG. Small means targetted, and targetted visitors mean high conversion rates and less time and money spent acquiring new sales.

The same is true with Pay Per Click traffic like AdWords or Facebook. Narrowing your audience to ONLY those who REALLY need your product will save you money, both because the clicks will be cheaper due to lower demand AND because your conversion rate will be higher due to better targetting.

There are, of course, other sources of traffic, too. Driving visitors from YouTube videos or articles posted to related authority sites can also drive traffic to your offer — but it HAS to be targeted or you’re wasting your efforts, or at the very least not using your time very efficiently.

To recap, running a successful business — online or off — is a simple three step formula:

Step 1. Find a problem that needs to be solved.
Step 2. Find (or create) a solution to the problem.
Step 3. Offer the solution to the people with the problem.

Notice that I said it’s SIMPLE. I didn’t say it was easy! It’s not easy. It takes time, effort, skill and training to know how to accomplish each step in the most effective, productive way possible.

But that’s where we can help you >>> You don’t have to go it alone and try to figure out all the elements needed to run a successful business – Check out our private community of like minded people, all under the guidance of some of the most successful internet marketers of our time.

Here’s to YOUR success!